Moving Advertising

I've been taking the PATH train more than usual lately on the way into work and was amazed to see an ad for the new Range Rover as I looked out the window of the train. As Brandweek.com describes it, there's "an installation in the New York subway that creates the effect of flip-book-style animation by the motion of trains themselves". It's hard to describe but it's extremely cool. There are a bunch of still posters on the wall of the tunnel, each varying slightly, so as you're moving past them in the train, the images appear to move before your eyes. It's pretty incredible. I encourage all of you to travel to New Jersey (and then, of course, on the PATH to New York) just to see it. Really. Come on. It'll be fun.