Google...Film Distributor

Before the Super Bowl, the "popular" selections on Google Video were largely homemade. Web-cam karaoke, an audio-enhanced Robert Tilton clip reel called "farting preacher", and matrix pong (see it) often placed in the top spots. Post-Super Bowl, it seems the split is currently about 50-50 between big-budget (Pizza Hut, Budweiser) / no-budget productions.

I imagine Google Video will eventually go the way of podcasting. More companies will realize they can freely advertise directly and easily to the public.

What will be really interesting though, is the young man or woman who creates a digital film (short or feature length) and decides Google Video is the ideal distributor. The day is coming when word of mouth will spread worldwide on a film that might cost a viewer $2 per download. If I'm told it's an amazing film, I'd gladly skip a night's rental at Blockbuster to spend a couple bucks to support a new distribution model. From there, the sky's the limit.