It's Up To You

I'm sure you've heard, but if you haven't, Radiohead has decided to release their new album without the help (read hindrance) of a label. It's available through their website, radiohead.com, and with four simple words, they may have single-handedly changed the way we buy music.

When you go to purchase the album, you'll see a blank box where the price would normally be. Click the question mark next to it and you'll see
"It's Up To You" staring back at you.




You wanna pay a nickel? Go ahead. 9.99? Go ahead.
How cool is that?

(a note. Radiohead isn't the first to do this sort of thing. They're just the best.)