BMW commercial

There's a BMW commercial I just saw for the first time tonight, I don't know how new it actually is, but it features a home video of a kid opening a package on Christmas morning and he's extremely excited about what he's received...something called an "UberRoboto" from what I can see (it's the top picture). The BMW ad is essentially suggesting that you'll be excited as this kid to receive (or to give) a BMW to your loved one for Christmas this year.

NOW, here's the interesting thing. The video of the kid opening his gift has been on the web for a long time (bottom picture). Probably millions of people have watched this video on YouTube. There's even parodies of it. It's just plain funny seeing how excited this kid gets. But he's not excited about an "UberRoboto". It seems BMW bought the rights to use the home video footage in their ad but found it necessary to change the gift from the actual Nintendo 64 that the kid was so excited to receive. So you've got a company, I assume, buying the rights to use the home video, but then hiring special effects folks to re-touch it. Wild.